Word · Frequency #12443
hype
大肆宣传
publicize in an exaggerated and often misleading manner
- 1.
To promote or advertise heavily.
大力度促销或宣传。
大力度促销或宣传。
In use
The company hyped its new phone as the best ever made.
Don't believe the ads; they always hype the product too much.
The movie was hyped for months, but it turned out to be boring.
hype sth
常用于商业或媒体语境，带有贬义，暗示宣传夸大其词。
The company hyped the new phone for months before the launch.
这家公司在发布前几个月就大肆宣传这款新手机。
hype sth up
与“hype sth”含义相近，“up”常可省略；被动形式“be hyped up”也很常见。
Critics say the movie was hyped up too much.
评论家说这部电影被炒作得太厉害了。
hype sth as sth
常接“as”引出被夸大的说法或身份。
The ad hypes the car as the safest on the market.
这则广告把这款车吹嘘为市场上最安全的汽车。
hype (about/around/over sth)
hype 作名词时通常不可数，表示媒体或公众对某事物的过度关注和宣传。
There has been a lot of hype about the new digital currency.
外界对这种新数字货币有很多炒作。
Verb forms
base hype · third person hypes · -ing hyping · past hyped · past participle hyped
hype 作动词表示夸大宣传，常用于商业或媒体语境，语气偏负面。
Common mistakes
This movie is very hype.This movie is very hyped.
hype 是名词或动词，不是形容词；表示“备受期待的、受到大肆宣传的”时，应使用过去分词 hyped 作形容词。
The company hyped about their new product.The company hyped their new product.
hype 是及物动词，直接接宾语，不需要介词 about；“对…大肆宣传”不能说 hype about something。
There are many hypes about this smartphone.There is a lot of hype about this smartphone.
hype 表示“大肆宣传”时是不可数名词，没有复数形式，也不能用 many 修饰；应改用 much 或 a lot of。
Connections
Collocations
- hype up
- 大肆炒作；过度宣传
- Don't believe the ads; they always hype up the features.别相信广告；他们总是夸大功能。
- be hyped as
- 被宣传为；被炒作为
- The sequel was hyped as the biggest movie of the decade.这部续集被炒作为十年来最盛大的电影。
- hype a product
- 炒作产品；夸大宣传产品
- Companies sometimes hype a product before it is ready.公司有时会在产品准备好之前就大肆炒作。
- hype the launch
- 为发布会造势；大肆宣传发布
- The team hyped the launch with a series of trailers.团队用一连串预告片为发布造势。
Idioms & figurative uses
- live up to the hype
- 名副其实；达到预期的宣传效果The restaurant's food totally lived up to the hype.这家餐厅的食物果然名不虚传。
Learner notes
Memory Tip
记忆联想：hype 像 hyper 的开头，hyper 是‘过度’，所以 hype 是过度宣传，即大肆宣传。
Context & Register
语域：informal 常见场景：advertising、entertainment news、social media hype 表示夸张宣传这一含义时，多用于媒体、营销和娱乐等非正式语境，常带有贬义或夸大其词的意味。正式文书或学术写作中建议改用 publicity、promotion 等中性词。
Pronunciation & Spelling
这些词都以 /aɪp/ 结尾，与 hype 押韵：type、pipe、ripe、wipe、stripe、swipe。注意拼写相似的 hyper（/ˈhaɪpər/）和 hyphen（/ˈhaɪfən/）发音不同，不押韵。
Usage priority
Collins 词频等级为 2，建议结合例句记忆，而不是只背中文释义。
Learn the forms together
页面下方列出了常见词形变化。学习时注意它们在句子中的语法位置。
Dictionary facts from ECDICT, WIKTIONARY.