goodwill toward(s) sb/sth
toward可用towards，美式英语常用toward。
The company demonstrated goodwill toward its employees.
公司向员工表现了善意。
商誉；工作积极性；影响力；威望；善意,友好。；(会计)根据企业所获得的优势或声誉(超出有形资产)评估的无形资产
A friendly, kind, or supportive attitude toward someone or something; benevolence or good wishes.
善意,友好。
A favorably disposed attitude toward someone or something.
(会计)根据企业所获得的优势或声誉(超出有形资产)评估的无形资产
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
商誉,企业不直接归因于有形资产和负债的价值,源于品牌忠诚等因素。
The value of a business entity not directly attributable to its tangible assets and liabilities, deriving from factors such as consumer loyalty to the brand.
对某事成功的友好期望
the friendly hope that something will succeed
个人或企业无需借助资产或设立留置权,而在社区、俱乐部、市场等群体中施加影响的能力。
The ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
善良和同情的倾向
a disposition to kindness and compassion
员工自愿从事超出劳动合同范围工作的意愿。
The willingness of a worker to perform activities not strictly within the scope of the employment contract and not just work to rule.
The two companies signed a memorandum of understanding as a gesture of goodwill.
两家公司签署了一份谅解备忘录作为善意的表示。
用法提示：goodwill在此表示善意、友好意向，作为名词使用。
She volunteered her time out of pure goodwill, expecting nothing in return.
她出于纯粹的善意贡献了自己的时间，不图任何回报。
用法提示：goodwill表示善良和同情的倾向，作为名词使用。
The accountant explained that the company's goodwill was valued at $2 million on the balance sheet.
会计师解释说，该公司的商誉在资产负债表上估值200万美元。
用法提示：goodwill表示企业无形资产，即商誉，作为名词使用。
toward可用towards，美式英语常用toward。
The company demonstrated goodwill toward its employees.
公司向员工表现了善意。
They offered a discount as a gesture of goodwill.
他们提出折扣作为善意的表示。
此处goodwill既可指善意也可指商誉，需根据语境理解。
The firm works hard to build goodwill in the community.
公司努力在社区建立商誉。
强调善意和仁慈，常用于正式场合，比goodwill更抽象
强调态度上的友好，与goodwill在情感上相近，但更具体于人际互动
侧重实际帮助或鼓励，goodwill更偏向情感上的期望
grammar · medium
易错句子He has a goodwill towards everyone.
正确表达He has goodwill towards everyone.
goodwill是不可数名词，不能加冠词'a'。
grammar · medium
易错句子They goodwill each other.
正确表达They show goodwill towards each other.
goodwill是名词，不可用作动词；需用动词短语'show goodwill towards'表达善意。
对应 goodwill 的“善意；友好希望；善良”义项。反义词为固定搭配 ill will，与 goodwill 在商务和人际语境中直接对立。
两者意义相近，但"goodwill"是名词，不可数，常指商业上的无形资产或自然形成的善意；而"good will"是短语，可指具体的良好意愿或态度，书写时中间有空格。
"goodwill"侧重对他人的善意或友好期望；"willingness"侧重自身乐意做某事的态度。
"goodwill"强调内在的善意倾向，常与商业或期望成功相关；"kindness"则更强调外在的友善行为或性格特质。
善意的姿态
The company made a goodwill gesture by donating to the local school.
公司通过向当地学校捐款表达了善意。
赢得善意
Their efforts to improve customer service helped gain goodwill.
他们改善客户服务的努力帮助赢得了善意。
建立商誉
The startup focused on building goodwill with its early investors.
这家初创公司专注于与早期投资者建立商誉。
商誉超额
The accountant noted an excess of goodwill in the balance sheet.
会计师注意到资产负债表中的商誉超额。
社区善意
Volunteering projects can foster community goodwill.
志愿项目可以培养社区善意。
goodness, goods, goodly
willpower, willful, willing
Goodwill作为无形资产，与企业的声誉密切相关。
Goodwill建立在客户和合作伙伴的信任之上。
品牌价值是goodwill的重要组成部分。
持续的顾客惠顾反映了企业的goodwill。
Goodwill的善意倾向常体现在慈善活动中。
善意的姿态
The company's donation was a goodwill gesture to the community.
公司的捐赠是对社区的善意姿态。
亲善大使
She was appointed a goodwill ambassador for the United Nations.
她被任命为联合国亲善大使。
友好访问
The president embarked on a goodwill tour of Southeast Asia.
总统开始了对东南亚的友好访问。
在至高之处荣耀归与神，在地上平安归与他所喜悦的人。
This quote from the Bible (Luke 2:14) is famously recited during Christmas celebrations and appears in numerous carols and movies.
这句出自《圣经·路加福音》2:14的引文在圣诞庆祝活动中被广泛引用，出现在众多圣诞颂歌和电影中。
发短 /ʊ/ 音 (如 good, book)
Dictionary facts from DICTIONARY_API_DEV, ECDICT, WIKTIONARY.