brand loyalty

1. 1.

   The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.

   对品牌的积极情感及反复购买同一产品或服务的意愿,无视缺陷、竞争对手行为或环境变化。

(消费者)对商标厂牌的信任