Word · Frequency #18498
gimmick
花招；噱头；手段
A trick, device, or clever strategy used to achieve a goal, especially to attract attention or publicity.
- 1.
A trick or device used to attain some end.
用于达到某种目的的技巧或装置
- 2.
A ploy or strategy used to attract attention or gain traction.
用于吸引注意或获得关注的策略或手段
- 3.
A gimmick capacitor.
一种电容器
绞合电容；用于达到某种目的的技巧或装置；用于吸引注意或获得关注的策略或手段；一种电容器；暗机关
In use
The store's 'buy one get one free' offer turned out to be just a gimmick to attract customers.
Don't be fooled by the fancy packaging; it's a marketing gimmick to make the product seem better.
The contest was full of cheap gimmicks, like hidden clues that were impossible to find.
Connections
Collocations
- marketing gimmick
- 营销噱头
- The free gift is just a marketing gimmick to attract new customers.那件免费赠品只是为了吸引新顾客的营销噱头。
- publicity gimmick
- 宣传噱头
- The stunt was dismissed as a publicity gimmick.这次特技表演被斥为宣传噱头。
- sales gimmick
- 促销花招
- Don't fall for that sales gimmick; the product doesn't work.别上那个促销花招的当，产品根本没用。
- promotional gimmick
- 促销噱头
- The company relied on promotional gimmicks instead of improving quality.这家公司靠促销噱头而不是提高质量。
- cheap gimmick
- 低级噱头
- The ad uses cheap gimmicks to shock viewers.这则广告用低级噱头来惊吓观众。
- political gimmick
Learner notes
Memory Tip
联想 gimme（give me 的随意读法）：gimmick 就是“给我”关注、引人注意的小花招。
Context & Register
语域：mixed 常见场景：advertising、politics、entertainment gimmick 的语体比较灵活，日常口语和媒体评论中很常见，常带贬义或调侃；比较正式的写作中通常较少使用，若要表达中性意思，可换用其他说法。
Pronunciation & Spelling
Only 'mimic' /ˈmɪmɪk/ exactly rhymes with 'gimmick' /ˈɡɪmɪk/—same stressed vowel and following /mɪk/. 'comic', 'panic', 'picnic', 'public', and 'magic' share only the final unstressed /ɪk/ sound (spelled -ic), so they are near-rhymes, not true rhymes. Be careful: 'gimmick' is spelled with -ick, while these words use -ic, though both are pronounced /ɪk/.
Usage priority
Collins 词频等级为 1，建议结合例句记忆，而不是只背中文释义。
Learn the forms together
页面下方列出了常见词形变化。学习时注意它们在句子中的语法位置。
Dictionary facts from ECDICT, WIKTIONARY, WORDNET.